Real. Adventurous. Daring.

The #liveRAD philosophy

We all have goals and dreams; however fear or failure and unpredictability often prevent us from daring to for them. Monika’s RAD concept is about breaking those barriers to make them become reality. 

Real. Adventurous. Daring.

From Monika’s experience quitting her job as management consultant to pursuing her passion to become an adventure cyclist and setting a world record, she established a concept that enabled her to achieve her goals and dreams.


The first pillar, real stands for being real, for being yourself, knowing yourself and following your own path. It is absolutely crucial to understand your inner values and desires to go for your goals. Inner motivation is the foundation to do something even when no one is watching and to go beyond your own perceived limits.


The second pillar is adventurous. It stands for being hungry for life. Living adventurous means being curious about the world and open for new possibilities and opportunities. Adventurous means going for experiences that are unusual and not always predictable.


Daring means taking action towards a goal or dream. Fear of unpredictability and failure are the main inhibitors that keep dreams from becoming reality. From turning to an adventure cyclist or going for that world record, Monika learned that this bold step might be tough but there is no such thing as failure, only new opportunities and possibilities and a step closer to your goals.

Real Adventurous. Daring.

Break the barriers to go for your goals and dreams!